An Unexpected Take on Business Communications
9th February, 2012 - Posted by admin - No Comments
When the first meeting with our business consultant was drawing to a close, she said she would like to point something out. Since we were talking about improving business communications, she wanted to make us aware that the appearance of our business was a form of communication in and of itself. The light bulb went off in our heads! She was right. We walked outside with her, stood back and took a good look. We then walked inside, and took a good look in there too, as though seeing through the eyes of a first-time customer. Boy did we see things differently! Our consultant said that there were still many features that we had left up from the previous business and, while it was functional, it didn't really represent our business. So we set about making sure our appearance communicates what we are about. We considered a few options from Empire Today, including some Empire carpet , bamboo floors, and ceramic tiles. We went with the bamboo floors because they are cutting edge, eco-friendly and beautiful…exactly traits we want to convey. Next, we want to give this same impression through the color of our walls and ceiling, as well as our front doors and our lighting. We're excited to have the appearance of our business set the tone for what we do and how we do it. That makes good business sense!
Posted on: February 9, 2012
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